TikTok Urges Its Community to #CreateKindness

The platform kicked off a global campaign and creative video series


TikTok kicked off global campaign and creative video series #CreateKindness Wednesday with the aim of raising awareness around online bullying and how we can all choose kindness.

Director of creator community, TikTok U.S. Kudzi Chikumbu and director of policy, TikTok U.S. Tara Wadhwa said in a blog post Wednesday that videos on the platform using hashtags related to kindness have tallied over 400 billion views and generated almost 50 billion video creations globally, adding that heart stickers and creative effects have been added to more than 2 billion videos worldwide in the past year, most often in Brazil, Indonesia, Mexico, the Philippines and the U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in