TikTok Ups Post Descriptions to 2,200 Characters

They started out at 150 and were doubled to 300 last October

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

With more and more people turning to TikTok as a video search engine, the video creation platform appeared to be taking steps to adapt, as social media consultant and analyst Matt Navarra shared an image via tweet of an in-application notification alerting users that descriptions of their posts can now run up to 2,200 characters.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in