Thoughts and reactions to the PBAA-MPA Conference

In a very real sense our industry is grappling simultaneously with its near and far future, both of which have alternate possibilities that seem to transform every day. I would further comment that our near future may be somewhat different from our far future. Where once publishing was pretty much on top of the three dominant media consisting of TV, radio, and print, today we are scrambling for a new understanding of our position in the still evolving information distribution society.

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