The Survival of the Fittest

It’s understandable why Rebecca Churilla is preoccupied with strategy this late June morning. The creative conference coordinator for BookTech West, the hotly anticipated technology conference scheduled for July 30 through August 1 in San Francisco, is busy developing an unusual competition for her enthusiastic attendees. “Survival of the Fittest,” she says, refers to a special game designed exclusively for the trade show. “In a market where technology and demand are consistently evolving, we wanted to reward the most industrious attendee with a cash prize for his or her efforts.”