Launches

The Publishing Canary Theory Revisited

Headshot of Bob Sacks
By Bob Sacks

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

For years I have held the position that newspapers were the canaries in the mine for the magazine business. Whatever the fluctuations in our businesses — positive or negative — they have always happened first in newspapers.

Today, the alarms are ringing loud and clear in every magazine publishing house around the world. We are in trouble. Advertising results from last year are bad and getting even worse. No, not all of us, but yes, many of us, are in extreme peril.

There

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Bob Sacks

Bob Sacks

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.

Recommended articles