The Problem with Stock Art

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One of our editors came in talking about something he saw on “The Today Show” yesterday — a segment on how companies that use stock images in their ads often run into problems when another company purchases the same stock image to use in their ads. Consumers see the images and get confused. One example discussed on “The Today Show” was an image that was used for a bank and also in a Viagra ad.

For publishers, many of whom use tons of stock images, this can be a problem.

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