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Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Albertsons Media Collective’s Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, The Garage dives into the why, the how and the who cares of retail media innovation.
Last week, Claire Wyatt, vp of business strategy and marketing science for Albertsons Media Collective, stepped into The Garage to discuss the importance of measuring everything.
In this week’s episode, we take another step toward “retail media network nirvana” by welcoming Carrie Sweeney, vp of retail at Pinterest, to discuss the evolution of retail media networks, the challenges of standardization, and the maturity curve in the industry.
During the conversation, Sweeney shares her insights on the growth and diversity of retail media networks, emphasizing the importance of strategy in navigating the landscape, and reflects on the changes over the past few years and the increased focus on data and improvement. They also discuss the harmony between Pinterest’s platform and the way shoppers search and plan ahead.