Join ADWEEK for the first-annual Brand Play: Sports Marketing Summit, on May 9 in NYC or virtually. We’ll explore the new sports events, platforms, fan insights and cultural impacts that can unlock exciting wins for marketers. Register.
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, from Albertsons Media Collective. The Garage dives into the why, the how and the who cares of retail media innovation.
In the first two stops on our journey towards “RMN nirvana,” we discussed creating space for innovation and identifying retailer assets. In this week’s episode, we are traveling to Mars! More specifically, we are sitting down with the Mars Agency’s Courtney Crossley, vp of commerce media and Andy Howard, commerce media director, to discuss knowing the roles and strengths of retailers, with the Mars Agency experts sharing their insights.
During the conversation, they discuss where should retailers and agencies start when combining forces, how retailers can identify their top three capabilities and differentiators, and the need for retailers to benchmark their performance against industry standards.
Stream the new episode below, listen and subscribe on Apple Podcasts, or find it on Spotify.