The Economist Is Chasing Enterprise Budgets With Its Latest Business Unit, Impact

Clients include Google, the Nuclear Threat Initiative and Japan's Nippon Foundation

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With its latest business unit, Impact, The Economist Group is stating its ambitions to work with companies like non-governmental organizations and policymakers to drive change, and—ultimately—revenue.

The publisher has zeroed in on three global areas where it believes it can make progress with partners; sustainability, health and globalization, which includes topics like trade, technology in society and innovation within work. 

Impact pulls together existing arms of the business, including its 100-person strong research team of analysts and economists, with its branded content business, data visualization team, media strategists, events and client solutions.



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