Stylist Is the Latest Publisher Retreating From the Programmatic Open Marketplace

Programmatic advertising remains important, but so does control of its inventory

Controlling more ad inventory means higher CPMs. Getty Images

Female-focused Stylist is the latest publisher retreating from the open marketplace, which accounted for 5% of its revenues when it ceased trading there last month.

@Lucy28Southern lucinda.southern@adweek.com Lucinda Southern is Adweek's media editor.