Social Media Platforms Are Providing More Resources to Register Users to Vote

Including information about where to go and registration portals

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If you’ve been on social media in the last few months, you’ve most likely been asked to register to vote—repeatedly. But those notifications may be crucial in an election year where Covid-19 has complicated voting.

A recent Brennan Center for Justice at NYU Law report found that, out of 21 states studied, 17 saw noticeable drop-offs in new voter registrations compared to 2016. Geoffrey Skelley, an elections analyst at FiveThirtyEight, told Adweek that this phenomenon is mostly attributable to the pandemic.



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This story first appeared in the Oct. 26, 2020, issue of Adweek magazine. Click here to subscribe.