‘Shrinkflation’ Finds Its Way Into Reviews on Yelp in Q2 2022

Inflationary language appeared 28% more than during the same period in 2021

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

“Shrinkflation,” or the perception that the size or quantify of offerings has decreased while the price remains the same or goes up, found its way into reviews on Yelp for the first time during the second quarter of 2022.

The business directory and crowdsourced review forum released its Yelp Economic Average report for the period Wednesday, and data science leader Pria Mudan said in a statement, “Despite rising inflation, activity on Yelp suggests that consumer spending remains strong as people search for higher-priced businesses more frequently than prior to the pandemic.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in