Having words
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Everything we create at Publishing Executive — the magazine, newsletter, webinars, conferences — at heart, is all about the content. At a more essential level, it’s about the words we use to convey our message to you, the choices we make as to how we communicate. Words, thoughts, sentences — all combine to provide quality content.
Something I read in one of our stories this month spoke to me about this. In an interview (p. 11), Andrew Seibert, chairman of the Custom Content Council, says, “Everybody’s talking about content right now.
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