Resurgence of Vinyl Should Remind Publishers of Their Core Fans
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Last week this article from The Media Briefing about the “resurgence” of vinyl circulated in our offices. Resurgence is in quotes there because vinyl, though experiencing noteworthy growth after being nearly eviscerated by cassette tapes then CDs then iPods and now streaming music, remains a tiny fraction of the overall sales of music. (Note the table in that article showing units sold from early ’70s to today.)
Much of the discussion was about what the revitalized popularity of vinyl might tell us about the magazine industry, and more specifically the future of consumer demand for traditional, printed magazines.
That’s
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