Reports on Print’s Resurgence Are Misleading

Each has charmingly enthusiastic information about the print side of our business, from which, in my opinion, one could draw erroneous conclusions.

My viewpoint is this: I like and greatly enjoy the format of the printed magazine. But I am a business man, and it is the business aspect of the publishing process that counts more in my playbook and not the form factor.

I think we can all agree that the reading public’s supposed love of print isn’t paying the bills as well as it once did.