Regional Bridal Magazine Finds Success By Marrying Print & Digital
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In the October issue of Publishing Executive, Bob Sacks cautioned the industry against putting too much stock in the grim industry averages we’re being bombarded with. The article was titled, “Grim Industry Averages Overlook Many Cases of Individual Success.”
It so happens I recently came across just such a success story: that of regional bridal magazine Dainty Obsessions, which has been in circulation for about a year now. The South Dakota-based magazine has had a great first year, competing against national bridal magazines and doing incredibly well.
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