Reddit Buys Dubsmash in Bid to Compete With TikTok

The social media company is doubling down on video

Reddit’s past had little to do with video, but its future may depend on it. The social media platform, best known as a place to discover text-based news, unusual insights and niche sub-communities, is buying Dubsmash, a TikTok-like social video platform, for an undisclosed sum. The Information first reported the news late Sunday evening.

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