Publishing News

How Publishers Can Use Personalized Print to Better Connect Buyers & Sellers

Headshot of John Conley
By John Conley

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

How do we as an industry help to drive change and create revenue opportunities for niche magazines and the organizations that use them as their main communication vehicles, whether they are B2B, association or special interest publishers?

This was on my mind when I attended a convention in Las Vegas earlier this month held by Safari Club International (SCI). Focused on wildlife preservation and hunters’ rights advocacy, SCI is a cross between an association and what can be thought of as an outdoors adventure travel and equipment sales enabler.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of John Conley

John Conley

John Conley has been working in the Book Business and Graphic Arts since 1976.  He spent 28 years with RR Donnelley in their Book Group starting in the Estimating and Contracts department then moved on to Sales, Sales Management, Manufacturing, Strategic Planning/ Marketing and finishing as SVP of the Education Group.  Along the way he also began working with Digital Print.  In 2005 John moved to Xerox Corporation where he has focused on Marketing and New Business Solutions for the major Publishing Segments.  John has recently retired from Xerox and has formed his own LLC, Borderland Advisers, to continue to work within the Publishing Space on new supply chain solutions enabled by the ongoing innovations in Digital Printing.

Recommended articles