Publishers Are Reinvesting in the ‘Lean-Back’ Experience of Print Magazines
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Retailers like REI and Callaway Golf aren’t the only companies debuting print magazines these days. Despite flipping the “digital-only” switch on many titles, major publishers continue to launch new publications – and reinvest in existing ones – with a heightened focus on paper quality, editorial value, and the luxuries of the print experience.
On Jan. 30, Hearst Autos announced a new luxury magazine for auto enthusiasts called R&T, a lifestyle counterpart to Road & Track magazine that will be printed on premium oversized paper stock.

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