Publisher's Paradox: Increased Buys Lead to Lower Profits
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A Plethora of Media Options
In the “old” days our sales staff had it “easy.” We offered a limited set of opportunities that fit into a few basic buckets that made the media buyer or chief marketing officer’s decision simple. Essentially, a marketer could buy access to our audience through advertising (in print or online,) maybe they could also tack on an event sponsorship, or even a display ad in our email newsletter.
Today, we present our media buyers and marketing executives with a plethora of options.
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