Why Publishers Should Act Like Agencies
Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
For today’s digital publishers, it’s not enough to simply publish—they need to be able to play the agency role, too.
Think about it like this: Digital agencies offer a central channel where an ad can be purchased on any site or device, whereas standalone publishers can only place ads on the properties they own and operate. To meet broader needs and solidify their presence in the publishing world, publishers need to adopt an agency mindset to fully appeal to advertisers’ multifaceted needs.
What
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in