Publisher’s Paradox: Your Newsletter Subscribers Are Being Overfed
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In order to get your audience to subscribe to something, you must stop inviting them to subscribe to everything.
Charlie Magazine, based in Charleston, South Carolina, isn’t asking its readers to subscribe to everything. Instead, Charlie is inviting readers to something very specific. For example, take Charlie’s weekly online feature, “Get Happy Hour.”
In each edition of “Get Happy Hour” career coach and Charleston native Ash Cebulka invites her readers to “create a career you love” by completing one simple task.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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