Podcasts Are Fertile Ground for City & Regional Publishers
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In case you haven’t noticed, we’ve entered an era of on-demand media consumption. And due to its mobility and being a natural accompaniment for multitasking, audio has emerged as a favorite among the on-demand public. Podcasting, in particular, has enjoyed a boom in recent years, with one in four Americans now listening to podcasts.
“The growing trend toward ‘anywhere and everywhere’ media engagement has created tremendous opportunity for digital media, of which podcasting is a significant component,” said PwC partner David Silverman in a