Coronavirus

Pew: 48% of US Adults Get at Least Some Covid-19 Vaccine News From Social Platforms

Younger Americans are more likely to get updates on social

Covid19VaccinationReportCardOnBlueBackground — Younger Americans and women were more likely than older Americans and men to get vaccine-related news and information from social mediaIrina Shatilova/iStock

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Nearly one-half of U.S. adults responding to a recent study by Pew Research Center said they get at least some news on Covid-19 vaccines from social networking platforms, but just 6% considered those platforms to be the most important way to get such news.

The think tank conducted its survey from July 26 through Aug. 8, and it found that 30% of respondents get some vaccine news from social media and 18% get a lot, while 51% said they don’t get much vaccine news from those platforms or get none at all.

Pew