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Sports Illustrated (SI) has created a new digital division to be led by Jeff Price, who will assume the role of president, SI Digital, said John Squires, president of SI. In this position, Price will be responsible for SI.com, the magazine’s Web site, which, as of late 2005, had experienced a 75-percent growth in page views over 2004.

In addition to SI.com, Price will oversee the development of all other digital SI products including wireless, video-on-demand, broadband television and satellite radio.

Price,

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