Content Strategy

The Rebirth of Paywalls

Headshot of Joe Wikert
By Joe Wikert

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Remember when newspaper and magazine publishers said they can’t keep giving their content away for free so they started putting it behind paywalls? Then they got disappointed by the low number of subscribers, reversed course and paywalls began to come down.

It seems like a scene out of Back to the Future as paywalls are now apparently once again in vogue. Over the past week I’ve read multiple accounts of publishers deciding the totally ad-subsidized model just isn’t going to cut it.

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Headshot of Joe Wikert

Joe Wikert

Joe Wikert is Publishing President at Our Sunday Visitor (www.osv.com). Before joining OSV Joe was Director of Strategy and Business Development at Olive Software. Prior to Olive Software he was General Manager, Publisher, & Chair of the Tools of Change (TOC) conference at O’Reilly Media, Inc., where he managed each of the editorial groups at O’Reilly as well as the Microsoft Press team and the retail sales organization. Before joining O’Reilly Joe was Vice President and Executive Publisher at John Wiley & Sons, Inc., in their P/T division.

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