Once Upon a Web Site
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When the Internet went mainstream, many printers shuddered in the threat of paperlessness. But since competition for online supremacy has reached cut-throat proportions, it’s not unusual to see dot-coms looking to traditional media for promotional and print publishing ventures.
Such is the case for Travelocity.com, a popular Internet travel site for airfare-watching, planning destinations and even booking reservations via the Web. The dot-com recently announced a partnership with American Airlines Publishing to launch a subscription-based, bi-monthly magazine.
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