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On Magazines, 21st Century Love & Bias Among Media Buyers

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By Bob Sacks

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

I am pretty sure that most of us have been unceremoniously dumped in our youth by a boyfriend or a girlfriend at one time or another. I am sure some of us also went back and begged for either forgiveness, a new understanding and/or a chance at a do-over. In adolescence these are normal and understandable actions.

I’m pretty sure in most cases pleading, cajoling and personal makeovers are usually ineffective, as we are usually what we are with moderate amendment possible on the whole, and in many cases, new romances have a tendency to be right around the corner.

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Headshot of Bob Sacks

Bob Sacks

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.

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