NowThis Partners With TikTok for Viral, a New Live Show About the Pandemic

Viral debuts on Thursday

NowThis and TikTok are teaming up.
NowThis and TikTok are teaming up. NowThis

NowThis, the Group Nine-owned news brand, is working with TikTok on a weekly 45-minute livestreamed interview show about the pandemic, called Viral, which debuts Thursday at 6 p.m. ET. TikTok is co-producing the show and will pay NowThis to support the initial five-episode run.

@ScottNover scott.nover@adweek.com Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.