Not About Chemistry

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

A new chemistry-free plate technology that eliminates the “wash up” stage after imaging will enter the marketplace this summer.

Presstek Inc., Hudson, N.H., began beta testing Applause, a wet offset printing plate that is adaptable to many computer-to-plate printing applications, in early March. The Applause plate was introduced as a “green alternative” to other plates in the marketplace-those that require a chemical processor to rinse, cure and fix the image on a plate, says John O’Rourke, Presstek’s director of digital media.

“Presstek

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in