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Newsweek and Newsweeklies: It's Content that Matters, Mr. Diller

Headshot of Bob Sacks
By Bob Sacks

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Barry Diller made an interesting comment on Monday when he said, “I wish I hadn’t bought Newsweek, It was a mistake.” It seems Mr. Diller does not yet understand that it is the value of the content provided to the public and not the perceived value of the property that makes one publication survive and thrive, while another crashes and burns. Mr. Diller called the idea of printing a single magazine “a fool’s errand,” especially “if that magazine is a newsweekly.”

I don’t agree.

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Headshot of Bob Sacks

Bob Sacks

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.

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