New York Times Company to Launch Magazine Targeting Retirees

Seeing an opportunity to serve an emerging market of baby boomer retirees, the New York Times Company has announced it will launch a free quarterly magazine and website, Your Guide To Better Living. The publication will focus on Sarasota, Manatee and Charlotte Counties in Florida.

Your Guide To Better Living
will be distributed along with the Times-owned Sarasota Herald-Tribune—the third-largest newspaper in the company’s stable of properties, with over 100,000 Sunday subscribers—as well as in select retail locations.

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