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A joint survey by Hearst Electronics Group and Goldstein Group Communications (GGC) of business-to-business marketers indicated that nearly half of all b-to-b marketing spending — 47 percent — is spent today on online marketing techniques.
The survey was conducted via e-mail this past August and September with b-to-b marketing executives throughout North America.
“The survey’s goal was both simple and straightforward,” said Hearst VP Publishing Director William Barron. “Identify how companies are allocating dollars, what’s working and, most importantly, why.