MPA Identifies Over 150 Magazine Digital Initiatives in 2006
Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
There were 155 magazine digital initiatives enacted by consumer magazines in 2006, according to research released by the Magazine Publishers Association (MPA) on Feb. 27 at the group’s third “Magazines 24/7” Digital Conference.
Many of the innovations capitalized on community building, video and user-generated content. According to the MPA, Hearst, Meredith Corp. and Time Inc. have all announced the creation of in-house production companies dedicated to the creation of video and Web applications for their magazines.
“For
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in