Money Announces Rebrand and Profitability Under Its New Management

The 50-year-old publisher generated $9 million in revenue in 2020

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Money announced a sitewide rebrand this morning, the result of a year-long process to improve the site speed and user experience, as well as signal a new chapter in the history of the nearly 50-year-old publication.

Plans for the redesign began when the advertising technology company Ad Practitioners acquired Money from its parent company, Meredith, in October 2019. Ownership officially traded hands on Jan. 31, 2020.

The revitalization of the Money brand comes at a pivotal time, as disruptions to the economic status quo have led to increased interest in financial literacy.

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