A Modest Proposal: How to Grow Magazine Sales at Specialty Retail
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In the first week of January 2017 major retailers announced that they would close hundreds of brick-and-mortar stores, eliminating major outlets for magazine distribution. Now, more than ever, it is important to generate new avenues for magazine sales; it is time for magazine wholesalers and national distributors to open and re-launch independent accounts at specialty retailers as big chains continue to shutter their stores.
Understanding the economics that the remaining mass-market wholesalers are faced with, it is possible to successfully open new and past retail accounts to grow sales at specialty retail like pet stores, outdoors stores, and electronics shops.