A Modest Proposal: How to Grow Magazine Sales at Specialty Retail
Get the scoop from strategic media pros at Disney, YouTube and more just in time for upfront season at Convergent TV, March 21–22. Learn more.
In the first week of January 2017 major retailers announced that they would close hundreds of brick-and-mortar stores, eliminating major outlets for magazine distribution. Now, more than ever, it is important to generate new avenues for magazine sales; it is time for magazine wholesalers and national distributors to open and re-launch independent accounts at specialty retailers as big chains continue to shutter their stores.
Understanding the economics that the remaining mass-market wholesalers are faced with, it is possible to successfully open new and past retail accounts to grow sales at specialty retail like pet stores, outdoors stores, and electronics shops.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in