Media Pitch: Engage Social's Rich User Data May Help Publishers Challenge the Duopoly

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Publishers continue to surrender audience and valuable data to third-party platforms like Facebook, Google, and Snapchat. These platforms have become the primary mode of content discovery, and increasingly, consumers are engaging with content on platforms rather than on publishers’ websites. At the same time, social engagement is a powerful tool that can help spread awareness of publisher content and drive significant traffic to their sites.

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