Media Pitch: Admiral Stems Ad Block Losses With Personalized Ad Experiences

Admiral is helping publishers reclaim billions of dollars lost in advertising revenue by taking a personalized approach to ad block prevention. The startup measures ad block rates as well as revenue lost to ad block users and provides publishers with the tools to reengage those users. The startup empowers readers to choose which ad experience is best for them, whether that is to whitelist the site, opt-in for an an ad-lite experience, or pay for ad-free experience, says Admiral founder and CEO Dan Rua.

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