Make More With Less
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What the government initially referred to as an “economic downturn” is now a recession. And graphic arts professionals, especially those who are involved in advertising and publishing, are all too familiar with its negative effects.
In times like these, very often a company’s reaction is to scale back. Staffs are reduced to employees whose jobs are to produce, while employees whose jobs entail analyzing workflow, researching solutions and planning implementation are let go. Financially, this may look good on paper, but unless a company’s operation is already streamlined and automated, three people cannot do what six used to, even if page counts are down.
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