MagNet Report Shows Strength in Mid-Tier Magazine Titles
Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Unfortunately, once again the MagNet report indicates that the single copy is facing another crisis. Unit sales are down 10.2% and dollars are down 7.6%. Yet, as MagNet reports, the top 100 titles contributed significantly to that decline.
The story isn’t that bad for titles that rank 100 to 1,000. According to the report: “In aggregate, the group of titles ranked between 100 and 1,000 actually increased in sales during the fourth quarter 2015 when compared to the sales of titles that fell within the same segment during fourth quarter 2014.”
I reviewed the sales of my clients and I am proud to say that most had significant increases compared to their categories.
- My business title sales are up 6.7%
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in