Content Strategy

Magazine Covers Still Matter -- Because Understanding The World Is Valuable

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By Denis Wilson

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As should happen when you see a very well done magazine cover, I paused for a moment when I saw BloombergBusinessweek’s cover on Twitter’s IPO last week. I did so because it simply and beautifully encapsulated what the Twitter IPO represents — a social media tool that seemed to be a silly little thing just a few years ago had achieved Wall Street-levels of sophistication.

The cover gave me second pause because it is really good, and clearly a lot of thought and effort went into it.

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Headshot of Denis Wilson

Denis Wilson

Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.

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