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LinkedIn followed up on the debut of articles for pages last September with another way for brands to share professional content with their communities: newsletters.
The professional network said newsletters can help businesses drive immediate reach through an automatic, one-time notification sent to followers of their page, as well as by sharing the content off-network.
Members who opt in will receive notifications on-platform and via email when new editions are published.
LinkedIn shared results from two early adopters of its newsletters feature, Insider and Zoom.