LinkedIn followed up on the debut of articles for pages last September with another way for brands to share professional content with their communities: newsletters.
The professional network said newsletters can help businesses drive immediate reach through an automatic, one-time notification sent to followers of their page, as well as by sharing the content off-network.
Members who opt in will receive notifications on-platform and via email when new editions are published.
LinkedIn shared results from two early adopters of its newsletters feature, Insider and Zoom.
The professional network said Insider tallied nearly 820,000 subscribers within 24 hours, while Zoom saw 10% of its followers subscribe to its newsletter, also within 24 hours.
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