Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
In 2021, there were tiny shreds of hope wrapped in yet another year of Covid-19 pandemic hunkering. People became familiar with vaccine producers Moderna and Pfizer, and “back to normal” only meant more streaming, mobile banking and brands built around social distance.
The “new normal” became just normal so quickly that 2020’s ascendant brands, including videoconferencing platform Zoom and delivery service DoorDash, became well-worn facets of everyday life in 2021. In 2021, the U.S. consumer withdrew even further from public life as the pandemic made shared spaces a hazard and digital conveniences far more vital.