What I Learned at I-COM About Cookies, First-Party Data & the Fight Against Fraud

For those of us in the media/data/research ecosystem, one of the best ways to geek out is to attend the annual I-COM conference, a global forum on marketing data measurement. This year’s conference was in the very pleasant town of Porto, Portugal. The conference is the brainchild of entrepreneurial Andreas Cohen, an American expat who has lived in Switzerland for many years and has built the annual event into a networking and information bonanza.

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