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Learn How Rodale Uses Facebook Instant Articles to Earn More Revenue

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By Denis Wilson

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Diego Sanchez, head of digital partnerships at Rodale will dive into Rodale’s Facebook Instant Article strategy March 23rd at the FUSE Forum on Distributed Content. This executive forum is free for publishing executives to attend. Learn more here.

Since the launch of Facebook Instant Articles, the program has not been without its critics. Media pundit Michael Wolff asserted that Instant Articles present an existential crisis for publishers. If in other media sectors content producers earn licensing revenue from platforms like Netflix and Spotify, publishers should get the same deal — or so the argument goes.

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Headshot of Denis Wilson

Denis Wilson

Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.

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