Leading Players in Digital Publishing to Gather at Yield Executive Summit, Oct. 3 in NYC
Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
NEW YORK, NY–(Marketwire – Sep 27, 2012) – Even in today’s complex world of online advertising technologies, savvy digital publishers like NYTimes.com, Fox News, Hulu and Demand Media have figured out how to drive more revenues from existing ad inventories. Executives from those companies and others will tell their stories in New York, Oct. 3, at the Yield Executive Summit, sponsored by Yieldex, Lotame and AppNexus.
Topics will include:
• “Understanding the Value of Your Inventory”
• “Inventory in the Age of RTB”
• “The Evolution of Video, and How Data May or May Not Play a Part for Publishers.”
The
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