C-Suite Collaboration Is Strengthening Kickstarter's Brand

A strong internal setup is driving fresh ways of thinking

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

The relationship between chief executives and chief marketers can be a famously tumultuous one, but not at Kickstarter.

Having made the leap from CMO to CEO himself, Everette Taylor has assembled a collaborative team to help him reinvigorate the crowdfunding platform, and less than a year in it’s driving results.

At the start of 2023, Taylor appointed ex-Twitter and Amazon exec Courtney Brown Warren to oversee all marketing functions and initiatives across brand creative, content, social, partnerships and more.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in