Native Advertising

Why It’s Just the Beginning of the Native Advertising Surge (And that’s A Good thing for Publishers)

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By Denis Wilson

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For many years, it seemed like publishers couldn’t catch a break. The Great Recession coincided perfectly with the disruption caused by online media and accelerated the decline of print revenue. Any dream of replacing premium print ad revenue with online ad revenue has remained just that: a dream.

I’m not by nature an optimist, but I think the tables are turning back into publishers’ favor and native advertising is one of the key components in our changing fortunes.

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Headshot of Denis Wilson

Denis Wilson

Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.

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