Instagram Offers Its Predictions on Generation Z Trends for 2023

The platform teamed up with WGSN

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Instagram teamed up with WGSN on a study of Generation Z users to help determine the issues, topics and trends that matter to teens on its platform, and it shared the results in its 2023 Trend Report Tuesday.

The platform said in the introduction to the report, “From the financial renaissance to historic trends in political participation, we survey the topics, issues and creators who’ll drive culture in the new year. At the heart of it all: community and connection.

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