How Marketing Automation Can Accelerate Publisher Audience Development

As producers of great content and valuable information, publishers have a natural influx of new eyeballs. Converting those casual visitors and readers into members or paying customers has always been the crux of audience development. Marketing automation enables publishers to scale up marketing and audience development campaigns while reducing the labor costs of manual outreach. Instead of sending one-size-fits all messages, marketing automation gives publishers the opportunity to send the right message, to the right person, at the right time, increasing the effectiveness of communication and maximizing the value of rich audience data.